Inspire and empower individuals
The 30Days30WaysAUS vision is to inspire and empower individuals from all walks of life to build household and community preparedness, bolstering our resilience in a world impacted by a changing climate and a wide range of risks.
This is no ordinary campaign; it's an open-source, evidence-based, transferable, and adaptable approach to emergency risk communication and education. And we're making it even more exciting by incorporating positive psychology and gamification.
Get ready for an exciting month of building resilience this September, the month dedicated to preparedness. Over 30 action-packed days, you'll be provided with preparedness activities and resources on all your favourite social media platforms in conjunction with program partners.
Alongside existing awareness campaigns, additional themes will be integrated to captivate your interest. From Cyber Ready to Bushfire Ready and Emergency Kit Ready.
But why September? Why 30 days?
Well, September is the perfect time to raise awareness. As the days grow longer, our minds naturally shift towards warmer weather and brighter days. Plus, school holidays are just around the corner, making it an ideal moment to focus on many different types of preparedness.
Building resilience is a step-by-step process that needs to become ingrained in our daily lives. That's why we're running the campaign LIVE for an entire 30 days throughout September. But don't worry, even after September ends, this website will continue to serve as your go-to hub for all things preparedness and to connect you with important and relevant resources.
Let's take a quick trip into the history of 30Days30Ways
The “preparedness games” concept originated with the Clark Regional Emergency Services in Vancouver, Washington. It took off in the USA in 2010 as "30Days30Ways" during "National Preparedness Month”.
The Northamptonshire Emergency Planning Team in the UK then adapted the idea for social media, and in 2015, it skyrocketed with the hashtag #30days30waysUK. The overwhelming response led to the creation of dedicated Twitter and Facebook handles, @30days30waysUK, in 2017.
In 2024 #30days30waysAUS and @30days30waysAUS is back for its second year. Follow us on your favourite social media platforms, so you don't miss out on this year’s 30Days30Ways resilience and preparedness campaign.
Mark your calendars and buckle up for an unforgettable September!